Boho style

Boho style with beaded jewelry, embroidered clothing, ceramics, textiles and a rattan interior
Boho is more than fringe and a beige Instagram aesthetic. It is a vibrant world of fashion, jewelry, crafts, interiors and cultural influences that has continued to evolve across generations.

Boho style has a much longer and wilder story than beige interiors, fringe and festival hats. Here we trace its journey from historical bohemianism through fashion, jewelry, crafts and interiors to boho chic, internet micro-aesthetics and contemporary fusions. We untangle what has genuine historical roots, what emerged later — and what the internet invented along the way.